• Sales look strong
• Weekends are full
• Staff is busy
• Kitchen is always running
But at the end of the month… margins feel small.
The problem is not your food.
The problem is hidden profit leaks.
✔ The 5 biggest profit killers in desi restaurants
✔ How to calculate real food cost
✔ How portion creep destroys margins
✔ Why oversized menus reduce profit
✔ How to structure labour smarter
✔ Simple marketing systems that bring repeat customers
✔ A practical 30-day action plan
Ali Murtaza Shah
Pakistani Chef & Restaurant Owner
I operate a high-volume desi restaurant and have managed:
• Catering operations
• Buffet service
• Dine-in & delivery systems
• High-volume kitchens
This guide shares practical operational systems used inside real restaurants.
No hype.
No theory.
Just clarity.